University of Mary graduate and business professional Justin Steinle works as a senior executive in the direct-response marketing and advertising industry. Among the business tools that Justin Steinle offers to his clients is lead generation.
Lead generation is the process through which a company identifies and compiles the contact information of potential customers. The process of effective lead generation continues to evolve in the digital age, but certain tactics can be useful for modern companies who wish to leverage lead generation as a tool to boost profits.
It’s important for companies to focus on great content marketing. Companies that run a well-written blog and create quality long form content are setting themselves up for increased lead generation. Informative, clean content will help a company to build brand trust among its customers, who then become more open to the kind of social media advertising that generates leads.
Another crucial lead generation tip for companies is to establish straightforward expectations for potential customers who visit their websites. Businesses that clearly communicate how and when a customer can expect contact are more likely to influence customers to submit personal information. Companies can further encourage the submission of contact information by designing easily read online forms that only ask for necessary information, saving requests for more specific data until after initial contact.